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“DON’T EVER CROSS ALEX CROSS.” That’s what they went with. Presumably the only other choices here were “CROSS THE ROAD FOR ALEX CROSS”, “DON’T EVER MAKE ALEX CROSS CROSS”, “ALEX CROSS IS CROSS IN ALEX CROSS (BASED ON CROSS)”, “ALEX! CROSS!” or “IS IT JUST ME OR IS THE WORD CROSS STARTING TO LOSE ALL MEANING?”

Reviewing the Alex Cross trailer, for The Guardian.

“DON’T EVER CROSS ALEX CROSS.” That’s what they went with. Presumably the only other choices here were “CROSS THE ROAD FOR ALEX CROSS”, “DON’T EVER MAKE ALEX CROSS CROSS”, “ALEX CROSS IS CROSS IN ALEX CROSS (BASED ON CROSS)”, “ALEX! CROSS!” or “IS IT JUST ME OR IS THE WORD CROSS STARTING TO LOSE ALL MEANING?”

Reviewing the Alex Cross trailer, for The Guardian.